Founded by Jean Cayard in 1934, La Martiniquaise-Bardinet is a French group that has developed a broad portfolio of brands in all categories of wines and spirits. Exceeding €1 billion in annual sales, the Group possesses 38 subsidiaries and production sites.
Context
The La Martiniquaise-Bardinet group was tasked with improving the user experience of its visitors across all of their branded websites as well as solving the problems related to the accessibility of certain products in its physical and digital points of sale.
Needs and challenges
On the recommendation of Auchan, the group turned to Click2Buy, who offered them an innovative solution to revolutionize their customer journey.
