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Where To Buy & E-Commerce: Coexisting in Harmony

How Magimix created an omnichannel experience for its visitors and boosted the value of their retail partners with Click2Buy!

Since 1971, Magimix has been supporting French households in home cooking. As a pure player in culinary preparation and proudly Made in France, Magimix is renowned for its innovative products as well as their simplicity, efficiency, and durability. Magimix is the inventor of the multifunction food processor, often imitated but never equaled.


In 2018, Magimix had two websites: a showcase site with an internal Store Locator and an e-commerce site. In 2020, the company decided to merge these two sites into a single, new retail website.

Needs and challenges

Magimix needed a solution that not only promised an omnichannel experience, but also was easy to implement and did not require extra manpower from their end.

Results obtained with Click2Buy

  • Click2Buy partner since 2020
  • Tens of thousands of leads shared with retail partners yearly
  • 10/10 NPS: latest evaluation from Magimix

Solène Fort - 

Digital Marketing Manager @ 

"We’re really pleased with Click2Buy, both from a technical and a relationship perspective. We haven’t encountered any issues whatsoever – the solution has been bug-free and trouble-free. And an added bonus: the teams are incredibly responsive."


Magimix - Case Study - Click2Buy

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Thomas Samsoen - Click2Buy

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