Since 1971, Magimix has been supporting French households in home cooking. As a pure player in culinary preparation and proudly Made in France, Magimix is renowned for its innovative products as well as their simplicity, efficiency, and durability. Magimix is the inventor of the multifunction food processor, often imitated but never equaled.
Context
In 2018, Magimix had two websites: a showcase site with an internal Store Locator and an e-commerce site. In 2020, the company decided to merge these two sites into a single, new retail website.
Needs and challenges
Magimix needed a solution that not only promised an omnichannel experience, but also was easy to implement and did not require extra manpower from their end.
