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Modernizing the Customer Experience of a Multinational

How McCain modernized the customer journey and facilitated product accessibility across multiple countries with Click2Buy!

Founded in 1957, McCain is a Canadian multinational frozen food company synonymous with the word potato. With revenues exceeding $11b, they are the definitive leader in the frozen food sector. Today, 1 in every 4 french fries sold in the world is a McCain french fry.


As a beloved brand in their sector and a major multinational, McCain sees themselves with multiple showcase websites for their products across North America and Europe which generate a significant amount of traffic across them.

Needs and challenges

In 2021, following intensive research and social listening, McCain determined that their consumers were looking for a better user experience with regards to the McCain brand and a reliable way to find their products across Europe.

Results obtained with Click2Buy

  • Click2Buy partner since 2021
  • +192% in qualified traffic sent to retailers Y2Y
  • 10/10 NPS: latest evaluation by McCain

Marc-Antoine Lecocq - 

Senior Communication & Media Manager Europe @ 

"The Click2Buy solution is clearly of strategic importance to us from a marketing point of view, as it enables us to seek out and confirm consumer insights."


McCain - Case Study - Click2Buy

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