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Bridging the Gap Between Brands and Retailers

How Michelin monetized its website and significantly enhanced its relationships with retailers!

Founded in 1889 by the Michelin brothers, this French enterprise is now a global leader in the tire industry Operating across numerous countries, Michelin offers an extensive range of tires for various vehicles. Renowned for its innovation and commitment to quality and sustainability, Michelin stands as a benchmark in the automotive sector.


Before venturing into e-commerce, Michelin had two clear objectives: to sell high-end tires and to facilitate tire installation. Therefore, Tyredating sought a solution to create a sales funnel from Michelin’s websites to their partner distributors.

Needs and challenges

In 2020, Tyredating turned to Click2Buy as their previous solution did not fully meet the expectations in terms of user experience and feed reliability. Today, the Where to Buy solution enables the generation of qualified traffic from Michelin’s websites to over thirty distributors worldwide who have the products in stock.

Results obtained with Click2Buy

  • Click2Buy partner since 2020
  • 50% of all qualified traffic is sent to their retail partners
  • Millions of leads generated yearly

Richard Lapeyrère - 

Data-Driven Performance Director @ 

"The qualified traffic driven by the Where to Buy solution showcases conversion rates that surpass the website average. Thanks to its impressive performance, we not only achieve a positive return on investment but also turn our efforts into a profitable venture!"


Michelin - Case Study - Click2Buy

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Thomas Samsoen - Click2Buy

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