Founded in 1889 by the Michelin brothers, this French enterprise is now a global leader in the tire industry Operating across numerous countries, Michelin offers an extensive range of tires for various vehicles. Renowned for its innovation and commitment to quality and sustainability, Michelin stands as a benchmark in the automotive sector.
Context
Before venturing into e-commerce, Michelin had two clear objectives: to sell high-end tires and to facilitate tire installation. Therefore, Tyredating sought a solution to create a sales funnel from Michelin’s websites to their partner distributors.
Needs and challenges
In 2020, Tyredating turned to Click2Buy as their previous solution did not fully meet the expectations in terms of user experience and feed reliability. Today, the Where to Buy solution enables the generation of qualified traffic from Michelin’s websites to over thirty distributors worldwide who have the products in stock.
