Since the brand was founded in 1998, Intenso has steadily grown over the years from a manufacturer specialising solely in storage media to a reliable consumer electronics accessories brand. Whether it’s electronic devices, headphones, or home accessories, Intenso stands out for its commitment to enhancing users’ daily lives with reliable and modern products.
Context
As a B2B company, Intenso doesn’t sell directly to end consumers. However, to strengthen its position in an increasingly digital market, the brand embarked on an ambitious project to redesign its website. The goal was to leverage the platform’s digital potential and complete the customer journey for site visitors.
Needs
The main challenge for Intenso was transforming its website into an effective tool that supports users throughout their purchasing journey. Initially designed to provide information, the site lacked a direct connection between users’ interest in products and purchasing options.
To address this, Intenso sought an intuitive solution to:
- Complete the purchasing journey by guiding customers to points of sale or distribution partners.
- Capture and retain visitors’ attention.
- Simplify their product search.
By integrating Click2Buy, Intenso successfully optimized its website, delivering a modern and comprehensive user experience.
