Since its creation in 1998, Intenso has evolved from a manufacturer specializing in storage media into a leading consumer electronics accessories brand. From electronic devices and headphones to home accessories, Intenso is committed to improving users’ everyday lives through reliable and modern products. To support this development, the brand also wanted to optimize its digital customer journey.
Context: rethinking Intenso’s digital customer journey
As a B2B company, Intenso doesn’t sell directly to end consumers. However, to strengthen its position in an increasingly digital market, the brand embarked on an ambitious project to redesign its website. The goal was to leverage the platform’s digital potential and complete the customer journey for site visitors.
Needs
The main challenge for Intenso was transforming its website into an effective tool that supports users throughout their purchasing journey. Initially designed to provide information, the site lacked a direct connection between users’ interest in products and purchasing options.
To address this, Intenso sought an intuitive solution to:
- Complete the purchasing journey by guiding customers to points of sale or distribution partners.
- Capture and retain visitors’ attention.
- Simplify their product search.
By integrating Click2Buy, Intenso successfully optimized its website, delivering a modern and comprehensive user experience.
