Founded in 1994, SBM Company is the European leader in organic garden products, with a strong presence in DIY superstores and garden centers in Europe and the United States. With flagship brands such as Solabiol, Or Brun and Protect Expert, SBM stands out for its commitment to sustainable, natural gardening. In 2021, SBM turned to Click2Buy to enrich its customer journey and strengthen its relationships with its distributors.
Context
SBM wanted to better align its digital efforts with its business objectives. With an already successful online sales platform, the company wanted to go one step further by creating a direct link between its growing web traffic and its distributor partners. The aim was to simplify the purchasing experience for end-users, while increasing the volume of qualified leads redirected to distributors.
Needs
To meet its growth ambitions, SBM needed a solution capable of:
- Facilitate access to its products for consumers across its various points of sale.
- Ensure a consistent, frictionless shopping experience, from website to stores.
- Maintain flexibility to rapidly integrate new retailers and adjust strategies based on performance data.
Click2Buy’s Where to Buy was the obvious answer to these needs, with its easy integration and ability to offer a cross-business solution across several European countries.
