Founded in 1934, Schneider has enjoyed strong growth over the decades. The brand offers a wide range of products, from home appliances to audio and computer equipment. Today, Schneider is synonymous with reliability and performance in the home technology sector.
Context
Selling exclusively through retaik partners, Schneider needed a solution that would enable it to track traffic generated and sales resulting from communication and marketing campaigns aimed at directing customers to their website.
Requirements
The solution is now a major negotiating asset for the brand in its dealings with retailers. It enables Schneider to track sales outside its direct sales channels. This flexibility also enables the brand to offer consumers the possibility of buying both on their site and from one of their distributors.
