Trailblazer in technological innovations, Thomson is a French brand founded in 1893, specializing in electronic and home appliances. With a global presence in Europe, the United States, and Asia, Thomson is the go-to choice for premium, Made in France products.
Context
In 2019, Thomson launched its website, mythomson.com, which swiftly garnered a remarkable level of traffic. However, the site lacked the means to convert these visitors into customers.
Needs and challenges
The brand began exploring a store locator solution but soon realized that a Where to Buy solution was better suited to direct consumers to its trusted partner retailers, while providing additional information that their customers may be looking for during the purchasing phase.
