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Monetizing Traffic Across Borders with Where To Buy

How VTech transformed their websites into fully fledged sales channels and started monetizing their traffic!

Inspiring Young Minds, VTech is a pioneer in the world of educational toys and cutting edge technology. Established in 1976, VTech has been a leading global provider of electronic learning products for children and communication technology solutions.


Based out of Hong Kong, VTech has succeeded in penetrating and holding a significant market share across the globe. A reference in childrens’ toys with a strong digital presence, VTech decided to completemy revamp the entirety of the European websites in 2020.

Needs and challenges

Initially not possessing their own webshop, VTech needed a way to present a frictionless shopping experience to their visitors and better monitize the traffic they were driving to their sites via organic and paid acquisition.

Results obtained with Click2Buy

  • Click2Buy partner since 2021
  • 1/4 visitors on VTech’s sites are sent to a retail partner for check out
  • Launched across 4 different countries

Robert Pleiner - 

Senior Online Marketing Manager @ 

"Where to Buy is a crucial addition to VTech’s websites. With Click2Buy, we were finally able to monetize the traffic on our website and provide a perfect service to our visitors."


VTech - Case Study - Click2Buy

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Thomas Samsoen - Click2Buy

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