A leader in adhesives and glues, Bostik is a key brand in the DIY and construction sectors. Present in various markets through different brands like Bostik, Sader, and Quelyd, the company is committed to enhancing user experience with effective and accessible solutions.
Context
Before working with Click2Buy, Bostik’s websites were mainly used as showcases to present the products of its different brands. The user journey ended at the information stage, with no easy way to move forward to make a purchase. It was therefore essential for Bostik to turn these dead ends into real business opportunities.
Needs
To strengthen its digital impact and guide users in their decision-making, Bostik had two main goals:
- Simplify and streamline its digital ecosystem to improve the performance of its platforms.
- Optimize the user journey by providing a smooth experience with clear paths to partner distributors.
Thanks to Click2Buy, Bostik was able to integrate a seamless shopping journey on its French websites, directly linking its product pages to the websites of its distributors.
Successfully launched in France and several other countries, the solution continues to support Bostik in optimizing its digital ecosystem globally.
