Yooji

D2C and Where To Buy: A Perfect Pairing

How Yooji expanded its retail network and boosted the conversion of its website with Click2Buy!

Founded in 2012, YOOJI is a French organic baby food brand revolutioni zing the industry, proposing frozen portioned meals with no additives. In 2022, Yooji generated more than 75% of its total sales through digital channels: via click and collect, home delivery and its website.

Context

In 2018, Yooji identified the need to develop its drive channels and offer consumers more reliable information about product availability.

Needs and challenges

Already possessing a Store Locator on their site, Yooji turned to Click2Buy which presents a Where to Buy solution complementary to their e-commerce site.

Results obtained with Click2Buy

Click2Buy partner since 2018
43% of traffic on product pages are sent to check out at retail partners
24% increase in qualified traffic sent to retailers Y2Y

Marine Sallenave -

Category Manager @

"Yooji’s website will soon generate as much revenue as sales in physical locations, which is the proof that the solution co-exists perfectly with an e-commerce site."

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