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Insights, stories and tips on how shoppers find and buy products, and how brands and retailers can be there at the right moment.

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Advice

Launching a CPG product: the where-to-buy checklist you cannot miss

A product launch without a where-to-buy ready from the start means lost traffic. Here is the practical checklist to make your strategy operational from day one and avoid…
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Digital Shelf

Walmart is changing the digital shelf: what French brands need to watch

Walmart is no longer just displaying products. With retail media, AI and new visibility rules, the digital shelf is becoming more demanding, and French brands need to adapt…
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Advice

Is your PIM ready for digital retail? The 8 data points that really make the difference

A PIM can centralize your product data, but that does not mean it is ready for digital retail. Here are the 8 pieces of information that really matter…
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Ecommerce

E-commerce maturity: where does your CPG brand really stand?

Your CPG brand may already sell online, but that does not mean it is mature. Here is how to identify your real level of e-commerce maturity and the…
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Where to buy

Scaling local: keeping a consistent where to buy across 15 countries

Selling in 15 countries does not mean offering 15 different experiences. Here is how to keep a where to buy consistent, locally relevant and manageable without losing control…
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Advice

Expo West 2026: what CPG brands should really take away

Expo West 2026 confirms one thing: winning CPG brands no longer watch trends from a distance. They quickly turn market signals into products that are clearer, more useful…
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Advice

What your Amazon product page does not yet tell AI agents

Your Amazon product page may still convert, but it is no longer enough for agentic commerce. Structure, clarity, product proof and usable assets now make the difference….
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Advice

Alternative to DataWeave or Brandquad: why a European solution changes the game

Choosing a European alternative to DataWeave or Brandquad is not just about switching tools. It means taking back control of your product data, digital shelf management and operational…
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Advice

Shoppable media: how to turn a display banner into an instant point of sale

A banner that only generates clicks is limited. Shoppable media connects display to a real point of sale, with a shorter, more measurable journey that is more useful…
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Digital Shelf

MSRP compliance: why recommended prices need to be monitored in France

Keep control of your recommended prices in France: distributor gaps, commercial risks, brand image and field monitoring, here is why MSRP compliance is becoming a real business issue….
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Digital Shelf

Digital shelf analytics: what really matters for French brands in 2026

Master digital shelf analytics in 2026: product visibility, retail compliance, pricing, content, availability and e-commerce performance, with the key levers for French brands….
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Les meilleures pratiques pour intégrer un chatbot intelligent à son site web

Advice, AI

Measuring Brand Visibility on ChatGPT: The New Frontier of Marketing Performance

Traditional SEO tools are blind to AI-generated recommendations. Learn why AI brand visibility is the new must-have KPI, the limits of manual testing, and how to implement a…
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Catalogue Produit 2024