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Insights, stories and tips on how shoppers find and buy products, and how brands and retailers can be there at the right moment.

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Digital Shelf

Digital shelf analytics vs price intelligence: what really makes the difference in mass retail

Digital shelf analytics or price intelligence? This choice has real business impact. Compare both approaches and identify the most effective strategy to perform in mass retail…
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Veille tarifaire e-commerce : automatiser le suivi des prix distributeurs

Ecommerce, Advice

E commerce price monitoring automate distributor price tracking

Automate e commerce price monitoring and stay in control of distributor pricing. Track price gaps, ensure msrp compliance and get real time alerts to manage your pricing strategy…
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Digital Shelf

Audit or demo: what I learned before choosing my price monitoring tool

Audit or demo, the choice is not trivial. Compare approaches, identify the right criteria and avoid common mistakes to select a price monitoring tool that truly delivers business…
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Advice

Out of stock: what I learned from using real-time alerts to protect my conversion rate

An out-of-stock issue is not always visible but it is costly. Detect unavailable products in real time, trigger smart alerts and protect your conversion rate before it drops…
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Comparatif 2026 : les outils de veille tarifaire qu'on a vraiment testés (et ce qu'on en pense)

Advice

2026 comparison: the price monitoring tools we actually tested (and what we think of them)

Prisync, Minderest, Netrivals, Click2Buy: they all promise to track your competitors’ prices. But which one actually fits your context? A practical overview of price monitoring and competitive pricing…
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How I finally proved that my marketing was generating indirect sales

Advice

How I finally proved that my marketing was generating indirect sales

Your marketing actions generate sales you cannot see. Omnichannel attribution, multi-touch models, and touchpoint analysis help you connect each marketing lever to its real impact on indirect sales…
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Measuring online product availability, the real challenge no one talks about

Guide

Measuring online product availability, the real challenge no one talks about

Out of stock issues, incomplete data, unreliable retailers: building a solid availability score is no simple task. Methods, data sources and best practices to accurately measure online product…
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Ce que votre Where To Buy devrait vraiment dire à vos équipes marketing

Where to buy

What your where to buy should really tell your marketing teams

A where to buy is not just about sending shoppers to a retailer. It is a source of strategic data for marketing teams such as conversion rates by…
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Measuring the real impact of drive to store campaigns without ecommerce

Advice

Measuring the real impact of drive to store campaigns without ecommerce

Accurately measure the real impact of your drive to store campaigns, even without ecommerce. Discover methods, KPIs and solutions to connect your digital actions to in store traffic…
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Without e-commerce, here is how I really measure my in-store sales

Ecommerce

Without e-commerce, here is how I really measure my in-store sales

Do you manage your in-store sales without an e-commerce channel? The data reported by your distributors is a goldmine of information that is often underused. Learn how to…
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Where to buy KPIs what they really reveal about your retail sales

Click2Buy solution

Where to buy KPIs what they really reveal about your retail sales

From click to purchase intent, identify the where to buy KPIs that truly measure retail performance including retailer redirection tracking, shopper journey analysis and indicators that reveal real…
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Digital shelf + Where To Buy : la méthode pour suivre le parcours d'achat omnicanal et mesurer l’intention d’achat en ligne

Click2Buy solution, Digital Shelf

Digital shelf and where to buy manage the omnichannel buying journey and online intent

Digital shelf and where to buy combined to track every step of the omnichannel buying journey and analyze online purchase intent. A practical method to manage retail performance…
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