The Where to Buy built for the automotive sector

Even though most purchases are still completed in-store, nearly 3 out of 4 drivers research their tires online beforehand. Click2Buy lets you capture that intent and convert it into real sales across your network.

Trusted by leaders in the
automotive industry

26

Countries covered

Europe, USA, Asia, Africa, Oceania. An international presence built exclusively for tires.

5.5M+

Leads generated

Number of leads generated in the Auto sector in 2025.

500k+

Points of sale

A partner network spanning distributors, resellers, and automotive dealerships worldwide.

The tire-buying journey is unique. Your digital setup should be too.

Buying tires isn’t as simple as clicking “add to cart.” The user needs to identify the right size, choose between summer, winter, or all-season, check local availability, and then find a fitting solution that matches their location and level of urgency. That’s exactly where Click2Buy makes the difference. Our solution turns your product pages into entry points for a purchasing journey genuinely built for tires.

With Click2Buy, your users can
in a single click

Buy online with delivery
Buy online with a partner fitting center
Find a nearby point of sale or fitting center

Connect your brand to your distribution network

Between e-retailers, auto centers, garages, dealerships, and fitting networks, the tire journey can quickly become fragmented. Click2Buy brings your entire ecosystem together in a single experience, guiding every driver to the right partner, in the right place, at the right time.

Measure the real impact of digital on your sales

In the tire market, visibility shouldn’t stop at the outbound click. Click2Buy helps you track the signals that truly matter to steer your activations and better understand what drives conversion across your partners.

Product engagement: identify which tires and product lines generate the most interest

Retailer performance: spot the retailers most frequently selected by users

Sales impact: measure the conversion driven by your digital activations

ROAS: assess the revenue generated by your media investments and allocate your budgets accordingly

Already live in 26 countries, across 5 continents

Deploying a Where to Buy internationally requires more than just local presence. Click2Buy lets you deliver a consistent experience with solid retail coverage, centralized management, and execution tailored to each market.

They trust us