La Martiniquaise Bardinet: Strengthening Retail Relationships

CONTEXT

In 2015, the La Martiniquaise-Bardinet group was tasked with improving the user experience of its visitors across all of their branded websites as well as solving the problems related to the accessibility of certain products in its physical and digital points of sale.

CHALLENGES

For a group like LM-B, nurturing existing relationships with their legacy partners and furthering expanding their retail network to increase brand visibility is a top priority.

NEEDS

The group needed a solution that could act as an intermediary between themselves and their massive retail network that be integrated across all of their branded websites fluidly and seamlessly.

KEY RESULTS

In addition to increasing the number of points of sale via the solution by 300%, LM-B also increased their revenue by 35%.

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