La Martiniquaise Bardinet: Strengthening Retail Relationships
Founded by Jean Cayard in 1934, La Martiniquaise-Bardinet is a French group that has developed a broad portfolio of brands in all categories of wines and spirits. Exceeding €1 billion in annual sales, the Group possesses 38 subsidiaries and production sites.
In 2015, the La Martiniquaise-Bardinet group was tasked with improving the user experience of its visitors across all of their branded websites as well as solving the problems related to the accessibility of certain products in its physical and digital points of sale.
For a group like LM-B, nurturing existing relationships with their legacy partners and furthering expanding their retail network to increase brand visibility is a top priority.
The group needed a solution that could act as an intermediary between themselves and their massive retail network that be integrated across all of their branded websites fluidly and seamlessly.
In addition to increasing the number of points of sale via the solution by 300%, LM-B also increased their revenue by 35%.
The results obtained with Click2buy
increase in revenue
increase in number of retailers in their network
Net Promoter Score
Check out the optimal customer journey on the site of one of La Martiniquaise-Bardinet's brands: Rivière du Mât!
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