Magimix : Where to Buy & E-commerce: coexisting in harmony
Magimix, the French leader in home cooking for over 50 years, is specializes in food processors and small multi-function appliances. Made in France, Magimix products are known for their exceptional durability.
In 2020, the company decided to merge these two sites into a single e-commerce site.
Create an optimal omnichannel experience by promoting Magimix retail partners.
Magimix needed a solution that was easy to implement, and didn't require manual updating.
Magimix's aim was to create an omnichannel experience by offering visitors different distribution channels, depending on their needs.
Having a Where to Buy solution with the Magimix e-boutique has enabled the brand to give its consumers a choice based on their habits.
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“We’re really pleased with Click2Buy, both from a technical and a relationship perspective. We haven’t encountered any issues whatsoever – the solution has been bug-free and trouble-free. And an added bonus: the teams are incredibly responsive.”
Solène Fort – Digital Marketing Manager @ Magimix
The results obtained with Click2buy
Percentage of qualified traffic sent to retailers in 1 month.