McCain: Modernizing the Customer Experience of a Multinational
Founded in 1957, McCain is a Canadian multinational frozen food company synonymous with the word potato. With revenues exceeding $11b in 2022, they are the leader in the frozen food sector. Today, 1 in every 4 french fries sold in the world is a McCain french fry.
In 2021, following extensive research and social listening, McCain determined they needed to improve their user experience and customer journey.
Increasing product findability across multiple different countries with unique distribution networks and retail partners.
A solution easily deployable that provides a reliable means to their visitors to find every product across their numerous ranges.
McCain needed to take their showcase website and turn it into a bonafide sales channel, increasing sales and consumer perception of their digital experience.
Click2Buy's solution has enabled McCain to transform its showcase site into an bonafide sales channel. By redirecting qualified traffic to its retail partners, McCain can now track concrete information on the performance of its products.
“A website is not only a way to showcase products but a way to provide a well of information to the consumer… Click2Buy’s solution allowed us to transform our site from a simple showcase to an operational sales channel.”
Marc-Antoine Lecocq – Digital Marketing and Communication Lead @ McCain