Founded in 1957, McCain is a Canadian multinational frozen food company synonymous with the word potato. With revenues exceeding $11b, they are the definitive leader in the frozen food sector. Today, 1 in every 4 french fries sold in the world is a McCain french fry.
Context
As a beloved brand in their sector and a major multinational, McCain sees themselves with multiple showcase websites for their products across North America and Europe which generate a significant amount of traffic across them.
Needs and challenges
In 2021, following intensive research and social listening, McCain determined that their consumers were looking for a better user experience with regards to the McCain brand and a reliable way to find their products across Europe.
