With a focus on three distinct realms - swimming pools, wellbeing, and aquatic leisure - Poolstar has established itself as a French manufacturer that embodies innovation at its core. Since 2006, the brand has evolved into a true industry benchmark. Today, Poolstar products are distributed through various channels, including specialized stores, major home improvement retailers, and authorized dealers.
In 2010, Poolstar decided to pivot to a B2B model, transforming its e-commerce site into a showcase site. The aim of this reorientation was to gain greater visibility in the market, so Poolstar turned to major retailers who already enjoyed a strong reputation and the trust of consumers. To facilitate the customer journey and keep pace with the digital age, it decided to integrate a Where to Buy solution into its website, in order to capitalize on the traffic generated, converting it through a "drive to store" strategy.
The challenge for Poolstar is to avoid a "dead-end" effect on its website, or to miss out on sales opportunities!
A powerful conversion tool, capable of adapting to their website and finalizing transactions with retail partners.
Maintain control over the entire end-to-end customer journey.
Alexandra Weili – Head of Marketing @ Poolstar
4264visitors
Qualified traffic sent to retail partners per month.
16.5%
Percentage of qualified visitors redirected to equipped points of sale.
10/ 10
Last NPS left by Poolstar.
Sales Director at Click2Buy, Bastien and his team are ready to sit down with you and evaluate how the Click2Buy solution can boost the efficiency and value of your communication channels.
Request a call back during the day or schedule an appointment with the Click2Buy teams in just a few clicks.
82 rue Winston Churchill
59160 – Lille Lomme
Calle de María de Molina, 39, 3ª planta, 28006 Madrid, Espagne
