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In 2010, Poolstar decided to pivot to a B2B model, transforming its e-commerce site into a showcase site. The aim of this reorientation was to gain greater visibility in the market, so Poolstar turned to major retailers who already enjoyed a strong reputation and the trust of consumers. To facilitate the customer journey and keep pace with the digital age, it decided to integrate a Where to Buy solution into its website, in order to capitalize on the traffic generated, converting it through a "drive to store" strategy.


The challenge for Poolstar is to avoid a "dead-end" effect on its website, or to miss out on sales opportunities!


A powerful conversion tool, capable of adapting to their website and finalizing transactions with retail partners.


Maintain control over the entire end-to-end customer journey.

“The Where to Buy solution is truly ingenious, as it streamlines the customer journey and optimizes sales.”

Alexandra Weili – Head of Marketing @ Poolstar

The results obtained with Click2buy


Qualified traffic sent to retail partners per month.


Percentage of qualified visitors redirected to equipped points of sale.

10/ 10

Last NPS left by Poolstar.

The perfect customer journey on Poolstar's site!


Want to see a live demo? Curious about how to integrate? Any questions about pricing?

Still have some questions about Click2Buy?

Contact Bastien!

Sales Director at Click2Buy, Bastien and his team are ready to sit down with you and evaluate how the Click2Buy solution can boost the efficiency and value of your communication channels.

Request a call back during the day or schedule an appointment with the Click2Buy teams in just a few clicks.