A pioneer in technological innovation, Thomson is a French brand founded in 1893 that markets electronic and household appliance products. With an international presence in Europe, the United States and Asia, it is the benchmark for Made in France products.
In 2019, Thomson launched their new website mythomson.com, which quickly proved to be successful in generating traffic. Over time, it identified the need to convert this traffic into concrete sales. So they turned to Click2Buy, which offered a solution for directing its consumers to its retail partners and providing real-time information on product availability.
The challenge for Thomson was to provide customers with up-to-date information on the availability of its products at all its retailers, in addition to a means to capitalize on their efforts to drive traffic to their site.
The brand needed something more than a Store Locator solution - something that offered additional functionalities such as those offered by Click2Buy's Where to Buy solution.
For Thomson, the aim of this integration was to bring immediacy of purchase to customers.
Thierry Métayer – Director of E-commerce & Marketing @ Thomson
34%
Engagement rate in over the past 12 months
+23%
Increase in qualified traffic sent to retail partners vs the previous year
10NPS
Most recent NPS left by Thomson
Sales Director at Click2Buy, Bastien and his team are ready to sit down with you and evaluate how the Click2Buy solution can boost the efficiency and value of your communication channels.
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82 rue Winston Churchill
59160 – Lille Lomme
Calle de María de Molina, 39, 3ª planta, 28006 Madrid, Espagne
