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Confronted with an unprecedented health situation, Urgo had to rethink its commercial strategy. Despite a solid positioning in the health sector, their digital strategy was hampered by a showcase site that was not very interactive. The challenge was to transform all these digital platforms into dynamic sales channels.


Maximise the impact of their marketing campaigns and modernise the customer experience in a multi-channel sales context, by effectively integrating traditional pharmacies and e-commerce.


Urgo needed a solution that would enable them to accurately monitor the effectiveness of their marketing campaigns, facilitate the buyer's journey and strengthen relations with their distribution partners.


Their aim was to create customer journeys that not only generated traffic but also facilitated conversion into sales, while balancing the promotion of physical pharmacies and online sales platforms.

“The Click2Buy approach has transformed our marketing perspective. We no longer settle for generating traffic; instead, we craft journeys that streamline conversion!”

Coraline Chevasson – Brand Digital Manager – Urgo Healthcare

The results obtained with Click2buy


Redirection rate from users to distributors in 2023


Share of engagement from mobile sources on the brand site


Latest NPS given by Urgo to Click2Buy


Want to see a live demo? Curious about how to integrate? Any questions about pricing?

Still have some questions about Click2Buy?

Contact Bastien!

Sales Director at Click2Buy, Bastien and his team are ready to sit down with you and evaluate how the Click2Buy solution can boost the efficiency and value of your communication channels.

Request a call back during the day or schedule an appointment with the Click2Buy teams in just a few clicks.