Recognized leader in the health and wellness sector, Urgo is an established French company with a long history marked by innovation and quality. Their slogan, "All your ailments deserve Urgo", embodies the brand’s commitment to offering effective healthcare solutions, underscoring their status as the preferred laboratory among pharmacists
Confronted with an unprecedented health situation, Urgo had to rethink its commercial strategy. Despite a solid positioning in the health sector, their digital strategy was hampered by a showcase site that was not very interactive. The challenge was to transform all these digital platforms into dynamic sales channels.
Maximise the impact of their marketing campaigns and modernise the customer experience in a multi-channel sales context, by effectively integrating traditional pharmacies and e-commerce.
Urgo needed a solution that would enable them to accurately monitor the effectiveness of their marketing campaigns, facilitate the buyer's journey and strengthen relations with their distribution partners.
Their aim was to create customer journeys that not only generated traffic but also facilitated conversion into sales, while balancing the promotion of physical pharmacies and online sales platforms.
Coraline Chevasson – Brand Digital Manager – Urgo Healthcare
41.21%
Redirection rate from users to distributors in 2023
69.79%
Share of engagement from mobile sources on the brand site
8/10
Latest NPS given by Urgo to Click2Buy
Sales Director at Click2Buy, Bastien and his team are ready to sit down with you and evaluate how the Click2Buy solution can boost the efficiency and value of your communication channels.
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