VTech: Monetizing Traffic Across Borders with Where to Buy
Established in 1976, VTech has been a leading global provider of electronic learning products for children and communication technology solutions.
A trailblazer in its industry, VTech continues to be a go-to choice for parents seeking enriching and entertaining experiences that promote learning and exploration. With a firm belief in the power of play-based learning, VTech remains dedicated to shaping the future of educational technology.
Following the relaunch of their European websites, VTech decided they needed to up their game and create a more complete online user experience.
VTech boasts an impressive network of retailers across the planet, but each country has their own complexities when it comes to distribution.
Originally not possessing their own webshop, VTech needed a way to present a frictionless shopping experience to their visitors.
A fluid customer experience and the ability to convert and thus monetize their traffic across their sites.
“Where to Buy is a crucial addition to VTech’s websites. With Click2Buy, we were finally able to monetarize the traffic on our website and provice a perfect service to our visitors.”
Robert Pleiner – Senior Online Marketing Manager @ VTech
The results obtained with Click2buy
Percentage of qualified traffic sent to retailers.