Inspiring Young Minds, VTech is a pioneer in the world of educational toys and cutting edge technology. Established in 1976, VTech has been a leading global provider of electronic learning products for children and communication technology solutions.
Context
Based out of Hong Kong, VTech has succeeded in penetrating and holding a significant market share across the globe. A reference in childrens’ toys with a strong digital presence, VTech decided to completemy revamp the entirety of the European websites in 2020.
Needs and challenges
Initially not possessing their own webshop, VTech needed a way to present a frictionless shopping experience to their visitors and better monitize the traffic they were driving to their sites via organic and paid acquisition.
