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Discover all the news on Where to Buy, retail, e-commerce, digital marketing, and our vision of various markets through a series of insightful articles.

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Where to Buy

Holiday season: put consumer expectations at the center of your marketing strategies!

The holiday season is approaching and consumers are going to start their purchases. Usually, preparations begin with the Black Friday promotions and continue during the month of December….

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Black Friday

Uncategorized, Where to Buy

Black Friday 2020 : how to maximize the impact of your commercial actions?

This year’s Black Friday will officially start on November 27th 2020! You are preparing yourself to launch your best promotional offers and convert as many consumers as possible….

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22

Click2Buy solution, Where to Buy

Confinement : Disrupted consumption habits

Following the government’s announcement of confinement in response to the spread of the coronavirus, a peak in consumption in the FMCG industry emerged. From the first weekend, the…

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5 good reasons

Click2Buy solution, Where to Buy

5 good reasons to do “Buy Now”

The “buy now” Is not only a button to customise your communication media, it will revolutionize your way to communicate. But you, as a brand, what do you…

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20

Advice, Click2Buy solution, Where to Buy

Is social shopping replacing traditional advertising?

It goes without saying that social media networks have revolutionised our personal lives. Their emergence has facilitated the ease of interpersonal connection more than ever. Both the speed…

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Data gov

Advice, Where to Buy

Data governance: driving change through data strategy

Three years ago, only 45% of companies had already implemented a data strategy according to the CDO, EBG and Informatica Barometer, and 23% of them had a CDO…

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Advice, Where to Buy

Vocal assistants, growth driver for remote purchases ?

Alexa, Google Home, Siri, what future do vocal assistants hold for us ? Today, in the United States almost one in four households are fitted with at least…

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Instagram

Click2Buy solution, Where to Buy

Instagram : Become necessary to brands

In 2017, one-third of the most viewed Instagram stories are from brands that are followed by 80% of users. For several years, brands have used Instagram as a…

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Click2Buy solution

Recipe pages and Buy Now : Boost your visit and yours sales

About Click2Buy’s solution Our clients choose our solution for several reasons. One of them is to transform their classic websites into e-commerce websites. Most of our client brands…

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