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Discover all the news on Where to Buy, retail, e-commerce, digital marketing, and our vision of various markets through a series of insightful articles.

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Customer Journey : Tips and Tricks

Advice

Creating a Customer-Centric Journey: Best Practices and Tips for Brands

As brands, customer-centricity is the key to success; it’s no longer enough to just create high quality products and services, you must also ensure that your customers are…

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Visuel "2023 Trends in the Digital Landscape: The Future of Shoppable Media"

Advice, Social media

2023 Trends in the Digital Landscape: The Future of Shoppable Media

The world of digital media is constantly changing, and shoppable media is no exception. What used to be an unfamiliar concept has now become an important part of…

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Advice, Social media

Creating a Shoppable Media Campaign: A Step-By-Step Guide for Brands

Are you looking for a way to take your marketing campaigns to the next level? If so, shoppable media is an increasingly popular and effective choice. In fact,…

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Shoppable Media Article Image

Advice, Social media

The Power of Shoppable Media: How It Can Increase Conversions and Sales for Your Brand

The importance of shoppable media With the ever-evolving landscape of digital marketing, it is no surprise that brands and marketers must continually strategize to stay ahead of their…

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visuel article lkn (2)

Advice

Maximizing Your Quick Commerce Potential: Best Practices and Strategies for Brands

Introduction Quick commerce, a term that refers to the fast and easy purchase process, is a rapidly growing trend in ecommerce, and for good reason. It allows brands…

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LinkedIn Article Distribution Channels

Advice

Why Offering Multiple Methods of Distribution is Crucial For Any Business

In today’s digital age, it’s important for businesses to have a strong online presence and to offer multiple distribution channels to their customers in order to stay competitive…

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the perfect product page explained 1920x1080

Click2Buy solution

The Perfect Product Page, Explained

Product pages are an essential part of any online business, serving as the primary point of sale and the primary source of information for customers. As such, it’s…

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Image Article: the obstacles of the modern buyer

Advice, Guide

The Obstacles Plaguing the Modern Buyer’s Journey – and How to Solve Them

As a brand, you know that the customer journey is crucial to the success of your company. After all, it’s the series of interactions and experiences that a…

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Tips marketing strat

Advice, Where to Buy

Our 8 advice to adapt your strategies to your clients’ new expectations

Last September, the survey institute OpinionWay analyzed the French consumers’ expectations regarding their post-lockdown consumption habits. They asked 1007 French consumers about their purchases of home appliances, DIY,…

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Where to Buy

Holiday season: put consumer expectations at the center of your marketing strategies!

The holiday season is approaching and consumers are going to start their purchases. Usually, preparations begin with the Black Friday promotions and continue during the month of December….

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Black Friday

Uncategorized, Where to Buy

Black Friday 2020 : how to maximize the impact of your commercial actions?

This year’s Black Friday will officially start on November 27th 2020! You are preparing yourself to launch your best promotional offers and convert as many consumers as possible….

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Click2Buy solution, Where to Buy

Confinement : Disrupted consumption habits

Following the government’s announcement of confinement in response to the spread of the coronavirus, a peak in consumption in the FMCG industry emerged. From the first weekend, the…

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