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Discover all the news on Where to Buy, retail, e-commerce, digital marketing, and our vision of various markets through a series of insightful articles.

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Where to buy

Multi-country where-to-buy: how a brand boosted sales through retailers by 38%

A well-managed where-to-buy does more than redirect traffic. This case study shows how a consumer electronics brand better connected its markets, retailers and campaigns to accelerate sales over…
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Where to buy

Where to buy 2026: who really matters between quick commerce, local retail and marketplaces

European where to buy is no longer driven by a single channel. Between quick commerce, local retailers and marketplaces, brands need to rethink their digital coverage to remain…
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Advice

Top 5 alternatives to PriceSpider in 2026

PriceSpider remains a benchmark for where-to-buy and digital shelf, but not every brand has the same needs. Here are 5 alternatives to compare in 2026 based on data,…
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Where to buy

Why legacy where-to-buy solutions are showing their limits

PriceSpider, MikMak, ChannelSight… These platforms shaped where-to-buy, but CPG brand expectations have changed. Data, omnichannel, ROI measurement: what is now falling short….
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Advice

Out of stock: what I learned from using real-time alerts to protect my conversion rate

An out-of-stock issue is not always visible but it is costly. Detect unavailable products in real time, trigger smart alerts and protect your conversion rate before it drops…
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Les meilleures pratiques pour intégrer un chatbot intelligent à son site web

Advice, AI

Measuring Brand Visibility on ChatGPT: The New Frontier of Marketing Performance

Traditional SEO tools are blind to AI-generated recommendations. Learn why AI brand visibility is the new must-have KPI, the limits of manual testing, and how to implement a…
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Pourquoi chercher une alternative à Prisync ou Price2Spy pour votre PME/ETI ?

Advice

Prisync and Price2Spy why small businesses look for better options

Prisync and Price2Spy are well known tools, but are they really suited to the needs and budgets of small and mid sized businesses? Limited features, pricing issues and…
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Veille tarifaire e-commerce : automatiser le suivi des prix distributeurs

Ecommerce, Advice

E commerce price monitoring automate distributor price tracking

Automate e commerce price monitoring and stay in control of distributor pricing. Track price gaps, ensure msrp compliance and get real time alerts to manage your pricing strategy…
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Ce que votre Where To Buy devrait vraiment dire à vos équipes marketing

Where to buy

What your where to buy should really tell your marketing teams

A where to buy is not just about sending shoppers to a retailer. It is a source of strategic data for marketing teams such as conversion rates by…
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Digital shelf + Where To Buy : la méthode pour suivre le parcours d'achat omnicanal et mesurer l’intention d’achat en ligne

Digital Shelf, Click2Buy solution

Digital shelf and where to buy manage the omnichannel buying journey and online intent

Digital shelf and where to buy combined to track every step of the omnichannel buying journey and analyze online purchase intent. A practical method to manage retail performance…
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Comparatif 2026 : les outils de veille tarifaire qu'on a vraiment testés (et ce qu'on en pense)

Advice

2026 comparison: the price monitoring tools we actually tested (and what we think of them)

Prisync, Minderest, Netrivals, Click2Buy: they all promise to track your competitors’ prices. But which one actually fits your context? A practical overview of price monitoring and competitive pricing…
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How I finally proved that my marketing was generating indirect sales

Advice

How I finally proved that my marketing was generating indirect sales

Your marketing actions generate sales you cannot see. Omnichannel attribution, multi-touch models, and touchpoint analysis help you connect each marketing lever to its real impact on indirect sales…
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