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Discover all the news on Where to Buy, retail, e-commerce, digital marketing, and our vision of various markets through a series of insightful articles.

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Advice

Shoppable media: how to turn a display banner into an instant point of sale

A banner that only generates clicks is limited. Shoppable media connects display to a real point of sale, with a shorter, more measurable journey that is more useful…
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Where to buy

Where to buy: the 5 integrations still breaking CPG omnichannel journeys

Your where-to-buy journey may look clean on the surface and still lose sales because of a few poorly managed integrations. Here are the 5 technical points still blocking…
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Advice

Alternatives to SmartCommerce: which stack should you choose to convert better?

SmartCommerce helps shorten the path to the retailer basket, but not every brand has the same need. Here is how to compare alternatives based on activation, data, where-to-buy…
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Where to buy

Multi-country where-to-buy: how a brand boosted sales through retailers by 38%

A well-managed where-to-buy does more than redirect traffic. This case study shows how a consumer electronics brand better connected its markets, retailers and campaigns to accelerate sales over…
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Where to buy

Where to buy 2026: who really matters between quick commerce, local retail and marketplaces

European where to buy is no longer driven by a single channel. Between quick commerce, local retailers and marketplaces, brands need to rethink their digital coverage to remain…
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Advice

Top 5 alternatives to PriceSpider in 2026

PriceSpider remains a benchmark for where-to-buy and digital shelf, but not every brand has the same needs. Here are 5 alternatives to compare in 2026 based on data,…
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Where to buy

Why legacy where-to-buy solutions are showing their limits

PriceSpider, MikMak, ChannelSight… These platforms shaped where-to-buy, but CPG brand expectations have changed. Data, omnichannel, ROI measurement: what is now falling short….
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Advice

Out of stock: what I learned from using real-time alerts to protect my conversion rate

An out-of-stock issue is not always visible but it is costly. Detect unavailable products in real time, trigger smart alerts and protect your conversion rate before it drops…
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Les meilleures pratiques pour intégrer un chatbot intelligent à son site web

Advice, AI

Measuring Brand Visibility on ChatGPT: The New Frontier of Marketing Performance

Traditional SEO tools are blind to AI-generated recommendations. Learn why AI brand visibility is the new must-have KPI, the limits of manual testing, and how to implement a…
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Pourquoi chercher une alternative à Prisync ou Price2Spy pour votre PME/ETI ?

Advice

Prisync and Price2Spy why small businesses look for better options

Prisync and Price2Spy are well known tools, but are they really suited to the needs and budgets of small and mid sized businesses? Limited features, pricing issues and…
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Veille tarifaire e-commerce : automatiser le suivi des prix distributeurs

Ecommerce, Advice

E commerce price monitoring automate distributor price tracking

Automate e commerce price monitoring and stay in control of distributor pricing. Track price gaps, ensure msrp compliance and get real time alerts to manage your pricing strategy…
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Ce que votre Where To Buy devrait vraiment dire à vos équipes marketing

Where to buy

What your where to buy should really tell your marketing teams

A where to buy is not just about sending shoppers to a retailer. It is a source of strategic data for marketing teams such as conversion rates by…
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