The Obstacles Plaguing the Modern Buyer’s Journey – and How to Solve Them
As a brand, you know that the customer journey is crucial to the success of your company. After all, it’s the series of interactions and experiences that a customer has with your brand, from the moment they discover your product to the point of purchase and beyond. But despite its importance, the customer journey is […]
Our 8 advice to adapt your strategies to your clients’ new expectations
Last September, the survey institute OpinionWay analyzed the French consumers’ expectations regarding their post-lockdown consumption habits. They asked 1007 French consumers about their purchases of home appliances, DIY, and healthcare products. Let’s go through 8 best practices directly tied to what we learned from this survey ! 1- Do not lower your prices by reducing […]
Is social shopping replacing traditional advertising?
It goes without saying that social media networks have revolutionised our personal lives. Their emergence has facilitated the ease of interpersonal connection more than ever. Both the speed with which social media has grown and their ease of use for consumers, means that increasingly these platforms are being used to facilitate the connection between brand […]
Data governance: driving change through data strategy
Three years ago, only 45% of companies had already implemented a data strategy according to the CDO, EBG and Informatica Barometer, and 23% of them had a CDO (Chief Data Officer) among their team. Data is becoming a major element in creating value and helping decision-making today. The importance of data management is recognized at […]
Vocal assistants, growth driver for remote purchases ?
Alexa, Google Home, Siri, what future do vocal assistants hold for us ? Today, in the United States almost one in four households are fitted with at least one speaker. This tendency is also noteworthy in Asia where big local digital companies have all created their own speaker : Tencent, JD, Baidu, Alibaba even Samsung. […]