Wayvia vs Click2Buy: which solution should you choose to connect media and retail?
Wayvia and Click2Buy both connect media and retail, but not with the same logic. Here is how to compare both platforms based on your needs: shoppable media, retailer data, where-to-buy and intent measurement.
From trade show to order: how to convert sell-in with digital
A good trade show conversation is no longer enough. To turn retailer interest into a real order, brands need a clear, fast and usable digital follow-up as soon as the meeting ends.
Is your PIM ready for digital retail? The 8 data points that really make the difference
A PIM can centralize your product data, but that does not mean it is ready for digital retail. Here are the 8 pieces of information that really matter for a reliable, useful and high-performing where to buy.
Alternative to DataWeave or Brandquad: why a European solution changes the game
Choosing a European alternative to DataWeave or Brandquad is not just about switching tools. It means taking back control of your product data, digital shelf management and operational proximity.
Beauty and parapharmacy: what breaks your sales between the click and the store
The buying journey between a brand website and the physical point of sale is still full of friction in Europe. We analyze the four major obstacles that break where-to-buy conversion and how to smooth the customer experience to boost real sales.
AI and pricing: what CPG brands can finally see in real time
AI is changing price intelligence faster than many think. For CPG brands, this means fewer blind spots, more responsiveness and better management of price gaps across retailers.
Expo West 2026: what CPG brands should really take away
Expo West 2026 confirms one thing: winning CPG brands no longer watch trends from a distance. They quickly turn market signals into products that are clearer, more useful and better positioned.
What your Amazon product page does not yet tell AI agents
Your Amazon product page may still convert, but it is no longer enough for agentic commerce. Structure, clarity, product proof and usable assets now make the difference.
First-party CPG: taking back control of your audience
Measuring your audience without depending on retailers means becoming more precise, more responsive and more useful again. Here is how a CPG brand can build its own first-party base without losing the link to real sales.
Industrial B2B: the e-commerce lessons CPG brands should copy
Industrial B2B has learned to sell with more precision, more data and more self-service. CPG brands should adopt these habits to manage their e-commerce more effectively.