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Discover all the news on Where to Buy, retail, e-commerce, digital marketing, and our vision of various markets through a series of insightful articles.

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Advice

MikMak and retail media: what is no longer enough for brands

Platforms like MikMak helped brands make their media more shoppable. But modern retail media now requires more: reliable data, availability, attribution, retailer management and genuine intent measurement….
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Advice

Why PriceSpider-style solutions are no longer enough in 2026

Solutions like PriceSpider helped structure where-to-buy and the digital shelf. But in 2026, brands want more than monitoring: purchase intent, availability, ROI, retail media and truly actionable data….
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Advice

Adimo alternatives: which shopper stack should you choose now?

Replacing Adimo does not mean looking for a clone. Shoppable media, click-to-cart, where-to-buy and retail analytics: here is how to choose a shopper stack that truly fits your…
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Advice

Swaven vs Click2Buy: which platform should you choose for drive-to-store?

Swaven and Click2Buy both address retail buying journey challenges, but from different angles. Here is how to compare them based on your drive-to-store, where-to-buy, data and activation needs….
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Advice

Alternatives to ChannelSight: which platform should FMCG brands choose?

ChannelSight remains a leading solution for where-to-buy and shoppable media. But FMCG brands may seek greater flexibility, stronger retailer data, intent measurement and omnichannel management….
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Advice, Uncategorized

Adimo vs Click2Buy: which platform really activates your shoppable campaigns?

Adimo and Click2Buy activate shoppable campaigns, but they follow different approaches. Buy now, add to basket, where-to-buy, availability and analytics: here is how to choose….
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Digital Shelf

E-retail price monitoring software: where to look without wasting time

Finding the right e-retail price monitoring software is not just about comparing prices. Retailer coverage, tracking frequency, alerts and actionable data are the criteria that really matter….
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Advice

SPINS vs Click2Buy: retail data or purchase activation?

SPINS mainly helps brands read the market and retail performance. Click2Buy helps activate purchase intent toward distributors. Here is how to compare both without putting them in the…
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Digital Shelf

MSRP compliance: why recommended prices need to be monitored in France

Keep control of your recommended prices in France: distributor gaps, commercial risks, brand image and field monitoring, here is why MSRP compliance is becoming a real business issue….
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Advice

Wayvia vs Click2Buy: which solution should you choose to connect media and retail?

Wayvia and Click2Buy both connect media and retail, but not with the same logic. Here is how to compare both platforms based on your needs: shoppable media, retailer…
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Digital Shelf

Audit or demo: what I learned before choosing my price monitoring tool

Audit or demo, the choice is not trivial. Compare approaches, identify the right criteria and avoid common mistakes to select a price monitoring tool that truly delivers business…
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Advice

From trade show to order: how to convert sell-in with digital

A good trade show conversation is no longer enough. To turn retailer interest into a real order, brands need a clear, fast and usable digital follow-up as soon…
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