2023 Trends in the Digital Landscape: The Future of Shoppable Media
The world of digital media is constantly changing, and shoppable media is no exception. What used to be an unfamiliar concept has now become an important part of the digital landscape. From social media platforms to video content, there are many trends that are impacting the way we shop online. In this blog post, we’ll […]
Creating a Shoppable Media Campaign: A Step-By-Step Guide for Brands
Are you looking for a way to take your marketing campaigns to the next level? If so, shoppable media is an increasingly popular and effective choice. In fact, 64% of shoppers prefer purchasing through shoppable media over other methods. But how do you go about creating a successful campaign from scratch? In this blog post, […]
The Power of Shoppable Media: How It Can Increase Conversions and Sales for Your Brand
The importance of shoppable media With the ever-evolving landscape of digital marketing, it is no surprise that brands and marketers must continually strategize to stay ahead of their competition. Already a key player in today’s ecommerce game, shoppable media is proving itself as an indispensable tool capable of boosting brand visibility, conversions, and sales growth. […]
Maximizing Your Quick Commerce Potential: Best Practices and Strategies for Brands
Introduction Quick commerce, a term that refers to the fast and easy purchase process, is a rapidly growing trend in ecommerce, and for good reason. It allows brands to seamlessly integrate the customer journey and purchasing process, by providing “where to buy” options within digital touch points, such as social media posts, video content, and […]
Why Offering Multiple Methods of Distribution is Crucial For Any Business
In today’s digital age, it’s important for businesses to have a strong online presence and to offer multiple distribution channels to their customers in order to stay competitive and meet the needs of a diverse customer base. The Benefits of Proposing Multiple Distribution Channels to Customers Convenience for customers: By offering multiple distribution channels, businesses […]
The Perfect Product Page, Explained
Product pages are an essential part of any online business, serving as the primary point of sale and the primary source of information for customers. As such, it’s important to optimize your product pages for both sales and customer experience in order to drive increased conversions and customer loyalty. But what exactly does product page […]
The Obstacles Plaguing the Modern Buyer’s Journey – and How to Solve Them
As a brand, you know that the customer journey is crucial to the success of your company. After all, it’s the series of interactions and experiences that a customer has with your brand, from the moment they discover your product to the point of purchase and beyond. But despite its importance, the customer journey is […]
Our 8 advice to adapt your strategies to your clients’ new expectations
Last September, the survey institute OpinionWay analyzed the French consumers’ expectations regarding their post-lockdown consumption habits. They asked 1007 French consumers about their purchases of home appliances, DIY, and healthcare products. Let’s go through 8 best practices directly tied to what we learned from this survey ! 1- Do not lower your prices by reducing […]
Holiday season: put consumer expectations at the center of your marketing strategies!
The holiday season is approaching and consumers are going to start their purchases. Usually, preparations begin with the Black Friday promotions and continue during the month of December. However, the lockdown is disrupting the end of year sales and generating a lot of doubts. This time of year is no less important for everyone: consumers […]
Black Friday 2020 : how to maximize the impact of your commercial actions?
This year’s Black Friday will officially start on November 27th 2020! You are preparing yourself to launch your best promotional offers and convert as many consumers as possible. Business has been very impacted by the sanitary crisis this year, which makes this edition of the Black Friday unprecedented. Some brands are hoping to boost this […]
