Confinement : Disrupted consumption habits
Following the government’s announcement of confinement in response to the spread of the coronavirus, a peak in consumption in the FMCG industry emerged. From the first weekend, the supermarket stores were emptied, leading to a considerable increase in turnover. Temporary or continuous increase? Increase or decrease in consumption? And in which sectors? Mass consumption : […]
5 good reasons to do “Buy Now”
The “buy now” Is not only a button to customise your communication media, it will revolutionize your way to communicate. But you, as a brand, what do you get from this? Our 5 good reasons will help you to discover why to use a Buy Now solution. N°1 – Make your supports shoppable! Adding a […]
Is social shopping replacing traditional advertising?
It goes without saying that social media networks have revolutionised our personal lives. Their emergence has facilitated the ease of interpersonal connection more than ever. Both the speed with which social media has grown and their ease of use for consumers, means that increasingly these platforms are being used to facilitate the connection between brand […]
Data governance: driving change through data strategy
Three years ago, only 45% of companies had already implemented a data strategy according to the CDO, EBG and Informatica Barometer, and 23% of them had a CDO (Chief Data Officer) among their team. Data is becoming a major element in creating value and helping decision-making today. The importance of data management is recognized at […]
Vocal assistants, growth driver for remote purchases ?
Alexa, Google Home, Siri, what future do vocal assistants hold for us ? Today, in the United States almost one in four households are fitted with at least one speaker. This tendency is also noteworthy in Asia where big local digital companies have all created their own speaker : Tencent, JD, Baidu, Alibaba even Samsung. […]
Instagram : Become necessary to brands
In 2017, one-third of the most viewed Instagram stories are from brands that are followed by 80% of users. For several years, brands have used Instagram as a marketing tool in its own right. Today, all the brands are starting to use it, whether BtoC or BtoB, each finds its interest. BtoC commitment (Business to […]
Recipe pages and Buy Now : Boost your visit and yours sales
About Click2Buy’s solution Our clients choose our solution for several reasons. One of them is to transform their classic websites into e-commerce websites. Most of our client brands use the solution on their homepage. This implementation is very efficient and comes along with very good statistics. For a brand that finds it website important […]
