How I finally proved that my marketing was generating indirect sales
Your marketing actions generate sales you cannot see. Omnichannel attribution, multi-touch models, and touchpoint analysis help you connect each marketing lever to its real impact on indirect sales and finally make informed budget decisions.
Measuring online product availability, the real challenge no one talks about
Out of stock issues, incomplete data, unreliable retailers: building a solid availability score is no simple task. Methods, data sources and best practices to accurately measure online product availability.
MikMak acquisition which where to buy solution should you choose
MikMak has just been acquired and you are wondering what comes next. This is the right time to evaluate alternatives and choose a where to buy solution that truly fits your needs. Here is an overview of the key criteria to make the right choice.
Drive to store: why your campaigns do not convert and how to fix it
Your drive to store campaign generates impressions but no visits? Poor targeting, the wrong message, or friction at the store entrance can block conversion. Discover the 12 most common issues that hurt performance and the practical solutions to fix each of them.
Retailer data: why brands can no longer afford to ignore it
Poorly filled data, incomplete product pages, listing errors: the consequences of low-quality retailer data can be costly for brands. Understanding why this issue has become central to their strategy is already the first step toward addressing it.
Where to buy KPIs what they really reveal about your retail sales
From click to purchase intent, identify the where to buy KPIs that truly measure retail performance including retailer redirection tracking, shopper journey analysis and indicators that reveal real sales in indirect distribution.
Without e-commerce, here is how I really measure my in-store sales
Do you manage your in-store sales without an e-commerce channel? The data reported by your distributors is a goldmine of information that is often underused. Learn how to structure, fine-tune and analyze this data to get a reliable measure of your sell-out and make informed marketing decisions.
Measuring the real impact of drive to store campaigns without ecommerce
Accurately measure the real impact of your drive to store campaigns, even without ecommerce. Discover methods, KPIs and solutions to connect your digital actions to in store traffic and reliably manage your offline ROI.
The 4 Mistakes That Destroy Your Customer Journey
If you want to understand why users abandon their journey, why your conversions stagnate, or how to align your teams around a consistent experience, this article is for you.
TikTok Shop: How It Works, Benefits, and 2025 Trends
Discover everything about TikTok Shop, the new revolution in social commerce. How its tools work, the benefits for retailers and creators, and the 2025 trends to boost your sales.