Click2Buy's blog

All the news on where to buy, retail, e-commerce,
digital marketing and our vision of the different markets.

How to ensure the success of the 2021 winter sales?

Advice, Click2Buy solution, Where to Buy

This year, winter sales are being disrupted by the pandemic and the national curfew at 6pm, which inevitably leads to changes in the consumer …

Google Shopping free of charge, an asset for long-term brand reputation?

Advice, Click2Buy solution, Where to Buy

Since the start of the sanitary crisis, Google has announced that they would allow merchants to benefit from the Google Shopping service free of …

Our 8 advice to adapt your strategies to your clients’ new expectations

Advice, Where to Buy

Last September, the survey institute OpinionWay analyzed the French consumers’ expectations regarding their post-lockdown consumption habits. They asked 1007 French consumers about their purchases …

Holiday season: put consumer expectations at the center of your marketing strategies!

Uncategorized, Where to Buy

The holiday season is approaching and consumers are going to start their purchases. Usually, preparations begin with the Black Friday promotions and continue during …

Black Friday 2020 : how to maximize the impact of your commercial actions?

Uncategorized, Where to Buy

This year’s Black Friday will officially start on November 27th 2020! You are preparing yourself to launch your best promotional offers and convert as …

Confinement : Disrupted consumption habits

Click2Buy solution, Where to Buy

Following the government’s announcement of confinement in response to the spread of the coronavirus, a peak in consumption in the FMCG industry emerged. From …

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