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Discover all the news on Where to Buy, retail, e-commerce, digital marketing, and our vision of various markets through a series of insightful articles.

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How I finally proved that my marketing was generating indirect sales

Advice

How I finally proved that my marketing was generating indirect sales

Your marketing actions generate sales you cannot see. Omnichannel attribution, multi-touch models, and touchpoint analysis help you connect each marketing lever to its real impact on indirect sales…
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Measuring online product availability, the real challenge no one talks about

Guide

Measuring online product availability, the real challenge no one talks about

Out of stock issues, incomplete data, unreliable retailers: building a solid availability score is no simple task. Methods, data sources and best practices to accurately measure online product…
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MikMak acquisition which where to buy solution should you choose

Advice

MikMak acquisition which where to buy solution should you choose

MikMak has just been acquired and you are wondering what comes next. This is the right time to evaluate alternatives and choose a where to buy solution that…
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Drive to store: why your campaigns do not convert and how to fix it

Advice

Drive to store: why your campaigns do not convert and how to fix it

Your drive to store campaign generates impressions but no visits? Poor targeting, the wrong message, or friction at the store entrance can block conversion. Discover the 12 most…
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Données retailers : pourquoi les marques ne peuvent plus se permettre de les négliger

Advice

Retailer data: why brands can no longer afford to ignore it

Poorly filled data, incomplete product pages, listing errors: the consequences of low-quality retailer data can be costly for brands. Understanding why this issue has become central to their…
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Where to buy KPIs what they really reveal about your retail sales

Click2Buy solution

Where to buy KPIs what they really reveal about your retail sales

From click to purchase intent, identify the where to buy KPIs that truly measure retail performance including retailer redirection tracking, shopper journey analysis and indicators that reveal real…
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Without e-commerce, here is how I really measure my in-store sales

Ecommerce

Without e-commerce, here is how I really measure my in-store sales

Do you manage your in-store sales without an e-commerce channel? The data reported by your distributors is a goldmine of information that is often underused. Learn how to…
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Measuring the real impact of drive to store campaigns without ecommerce

Advice

Measuring the real impact of drive to store campaigns without ecommerce

Accurately measure the real impact of your drive to store campaigns, even without ecommerce. Discover methods, KPIs and solutions to connect your digital actions to in store traffic…
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The 4 Mistakes That Destroy Your User Journey

Advice

The 4 Mistakes That Destroy Your Customer Journey

If you want to understand why users abandon their journey, why your conversions stagnate, or how to align your teams around a consistent experience, this article is for…
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Illustration dynamique de TikTok Shop : shopping intégré dans l’application avec vidéos, créateurs et acheteurs connectés

Uncategorized

TikTok Shop: How It Works, Benefits, and 2025 Trends

Discover everything about TikTok Shop, the new revolution in social commerce. How its tools work, the benefits for retailers and creators, and the 2025 trends to boost your…
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Activate conversion

Advice, Conseils

When to activate conversion in the user journey?

Discover how to identify the right moment to activate conversion in the user journey….
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Advice

What is omnichannel and how can you use it effectively?

Discover what omnichannel really means and how to use it to deliver a seamless customer experience and improve your conversions….
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