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Discover all the news on Where to Buy, retail, e-commerce, digital marketing, and our vision of various markets through a series of insightful articles.

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Les meilleures pratiques pour intégrer un chatbot intelligent à son site web

Advice, AI

Measuring Brand Visibility on ChatGPT: The New Frontier of Marketing Performance

Traditional SEO tools are blind to AI-generated recommendations. Learn why AI brand visibility is the new must-have KPI, the limits of manual testing, and how to implement a…
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Pourquoi chercher une alternative à Prisync ou Price2Spy pour votre PME/ETI ?

Advice

Prisync and Price2Spy why small businesses look for better options

Prisync and Price2Spy are well known tools, but are they really suited to the needs and budgets of small and mid sized businesses? Limited features, pricing issues and…
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Veille tarifaire e-commerce : automatiser le suivi des prix distributeurs

Advice, Ecommerce

E commerce price monitoring automate distributor price tracking

Automate e commerce price monitoring and stay in control of distributor pricing. Track price gaps, ensure msrp compliance and get real time alerts to manage your pricing strategy…
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Ce que votre Where To Buy devrait vraiment dire à vos équipes marketing

Where to buy

What your where to buy should really tell your marketing teams

A where to buy is not just about sending shoppers to a retailer. It is a source of strategic data for marketing teams such as conversion rates by…
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Digital shelf + Where To Buy : la méthode pour suivre le parcours d'achat omnicanal et mesurer l’intention d’achat en ligne

Click2Buy solution, Digital Shelf

Digital shelf and where to buy manage the omnichannel buying journey and online intent

Digital shelf and where to buy combined to track every step of the omnichannel buying journey and analyze online purchase intent. A practical method to manage retail performance…
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Comparatif 2026 : les outils de veille tarifaire qu'on a vraiment testés (et ce qu'on en pense)

Advice

2026 comparison: the price monitoring tools we actually tested (and what we think of them)

Prisync, Minderest, Netrivals, Click2Buy: they all promise to track your competitors’ prices. But which one actually fits your context? A practical overview of price monitoring and competitive pricing…
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How I finally proved that my marketing was generating indirect sales

Advice

How I finally proved that my marketing was generating indirect sales

Your marketing actions generate sales you cannot see. Omnichannel attribution, multi-touch models, and touchpoint analysis help you connect each marketing lever to its real impact on indirect sales…
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Measuring online product availability, the real challenge no one talks about

Guide

Measuring online product availability, the real challenge no one talks about

Out of stock issues, incomplete data, unreliable retailers: building a solid availability score is no simple task. Methods, data sources and best practices to accurately measure online product…
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MikMak acquisition which where to buy solution should you choose

Advice

MikMak acquisition which where to buy solution should you choose

MikMak has just been acquired and you are wondering what comes next. This is the right time to evaluate alternatives and choose a where to buy solution that…
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Drive to store: why your campaigns do not convert and how to fix it

Advice

Drive to store: why your campaigns do not convert and how to fix it

Your drive to store campaign generates impressions but no visits? Poor targeting, the wrong message, or friction at the store entrance can block conversion. Discover the 12 most…
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Données retailers : pourquoi les marques ne peuvent plus se permettre de les négliger

Advice

Retailer data: why brands can no longer afford to ignore it

Poorly filled data, incomplete product pages, listing errors: the consequences of low-quality retailer data can be costly for brands. Understanding why this issue has become central to their…
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Where to buy KPIs what they really reveal about your retail sales

Click2Buy solution

Where to buy KPIs what they really reveal about your retail sales

From click to purchase intent, identify the where to buy KPIs that truly measure retail performance including retailer redirection tracking, shopper journey analysis and indicators that reveal real…
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