E-book

Benchmark – FMCG and Grocery Brands

In our report, discover the trends and consumer purchasing behavior in the European FMCG sector.

Introduction


The digital revolution is transforming the FMCG and Grocery sectors at an unprecedented pace.

How do we know? A significant portion of traffic on FMCG websites and digital channels is increasingly intent-driven, signaling a shift in how consumers interact with brands online and influence their purchasing decisions, both online and in-store. Understanding these digital habits can enhance your brand’s omnichannel strategy, helping you not only capture but also maintain a larger market share in a competitive environment.

Download our benchmark now and discover:

  • Which retailers are receiving the most qualified traffic across Europe
  • Insights into digital consumer behavior to better guide your omnichannel strategies
  • Top-performing products and categories in the FMCG sector


And much more!

Click2Buy has developed this report to provide a standardized set of measurements, methodologies, and benchmarks to help guide brand outcomes and strategies. The results are derived from a comprehensive analysis of KPIs, offering valuable insights for navigating the digital retail landscape.

Download the e-book

Discover the best practices for optimizing your digital strategy!

You might be interested in

Benchmark – Health Care and OTC Brands

In our report, discover the trends and consumer purchasing intentions in the e-health sector in 2023 in the European e-pharmacy market….
Download e-book

Building Trust Through Shoppable Experiences

Discover in this ebook a customer-centric approach and all the tips to transform the online shopping experience….
Download e-book
E-BOOK CRO.png

Optimizing Conversions: The Power of a Fluid Customer Journey

Dive into the world of conversion rate optimization (CRO) with our detailed guide….
Download e-book

Want more e-books directly in your inbox?

You’re just one submission away from receiving the latest and greatest from Click2Buy!