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Health Care and OTC Brands Benchmark

In our report, discover the trends and consumer purchasing intentions in the e-health sector in 2023 in the European e-pharmacy market.


OTC and health care brands are undergoing rapid digitalization.

The proof? A third of all traffic on these branded websites and digital channels is highly intent-driven. Knowing how these consumers not only buy online but how their digital habits influence their customer journey in-store can enhance your brand’s digital strategy and help you maintain and capture a higher market share.

Download our benchmark now and discover:

  • Which retailers are receiving the most qualified traffic across Europe
  • Digital consumer behaviour insights to better guide your digital campaigns
  • Top performing products and categories

And much more!

Click2Buy has developed this report to provide a standardized set of measurements, methodology, and benchmarks to help guide brand outcomes and strategy. The results are the intersection of a collection of key KPIs collected from several of our clients to understand online consumer purchasing behavior.

Download the e-book

Discover the best practices for optimizing your digital strategy!

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