Introduction
OTC and health care brands are undergoing rapid digitalization.
The proof? A third of all traffic on these branded websites and digital channels is highly intent-driven. Knowing how these consumers not only buy online but how their digital habits influence their customer journey in-store can enhance your brand’s digital strategy and help you maintain and capture a higher market share.
Download our benchmark now and discover:
- Which retailers are receiving the most qualified traffic across Europe
- Digital consumer behaviour insights to better guide your digital campaigns
- Top performing products and categories
And much more!
Click2Buy has developed this report to provide a standardized set of measurements, methodology, and benchmarks to help guide brand outcomes and strategy. The results are the intersection of a collection of KPIs collected from several of our clients to understand online consumer purchasing behavior.
