SPINS vs Click2Buy: retail data or purchase activation?
SPINS mainly helps brands read the market and retail performance. Click2Buy helps activate purchase intent toward distributors. Here is how to compare both without putting them in the same category.
MSRP compliance: why recommended prices need to be monitored in France
Keep control of your recommended prices in France: distributor gaps, commercial risks, brand image and field monitoring, here is why MSRP compliance is becoming a real business issue.
Wayvia vs Click2Buy: which solution should you choose to connect media and retail?
Wayvia and Click2Buy both connect media and retail, but not with the same logic. Here is how to compare both platforms based on your needs: shoppable media, retailer data, where-to-buy and intent measurement.
Audit or demo: what I learned before choosing my price monitoring tool
Audit or demo, the choice is not trivial. Compare approaches, identify the right criteria and avoid common mistakes to select a price monitoring tool that truly delivers business value
From trade show to order: how to convert sell-in with digital
A good trade show conversation is no longer enough. To turn retailer interest into a real order, brands need a clear, fast and usable digital follow-up as soon as the meeting ends.
Is your PIM ready for digital retail? The 8 data points that really make the difference
A PIM can centralize your product data, but that does not mean it is ready for digital retail. Here are the 8 pieces of information that really matter for a reliable, useful and high-performing where to buy.
Alternative to DataWeave or Brandquad: why a European solution changes the game
Choosing a European alternative to DataWeave or Brandquad is not just about switching tools. It means taking back control of your product data, digital shelf management and operational proximity.
Beauty and parapharmacy: what breaks your sales between the click and the store
The buying journey between a brand website and the physical point of sale is still full of friction in Europe. We analyze the four major obstacles that break where-to-buy conversion and how to smooth the customer experience to boost real sales.
AI and pricing: what CPG brands can finally see in real time
AI is changing price intelligence faster than many think. For CPG brands, this means fewer blind spots, more responsiveness and better management of price gaps across retailers.
DTC or retail: why where-to-buy remains vital in Europe
Selling direct is not enough to keep control of the buying journey. In Europe, a brand that cuts its where-to-buy often loses coverage, measurement and influence with retailers.