The Click2Buy blog

All the latest news about where to buy, retail, e-commerce, digital marketing and our vision for different markets

How to ensure the success of the 2021 winter sales?

This year, winter sales are being disrupted by the pandemic and the national curfew at 6pm, which inevitably leads to changes in the consumer …

Google Shopping free of charge, an asset for long-term brand reputation?

Since the start of the sanitary crisis, Google has announced that they would allow merchants to benefit from the Google Shopping service free of …

Our 8 advice to adapt your strategies to your clients’ new expectations

Last September, the survey institute OpinionWay analyzed the French consumers’ expectations regarding their post-lockdown consumption habits. They asked 1007 French consumers about their purchases …

Holiday season: put consumer expectations at the center of your marketing strategies!

The holiday season is approaching and consumers are going to start their purchases. Usually, preparations begin with the Black Friday promotions and continue during …

Black Friday 2020 : how to maximize the impact of your commercial actions?

This year’s Black Friday will officially start on November 27th 2020! You are preparing yourself to launch your best promotional offers and convert as …

Confinement : Disrupted consumption habits

Following the government’s announcement of confinement in response to the spread of the coronavirus, a peak in consumption in the FMCG industry emerged. From …

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