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Discover all the news on Where to Buy, retail, e-commerce, digital marketing, and our vision of various markets through a series of insightful articles.

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Illustration dynamique de TikTok Shop : shopping intégré dans l’application avec vidéos, créateurs et acheteurs connectés

Uncategorized

TikTok Shop: How It Works, Benefits, and 2025 Trends

Discover everything about TikTok Shop, the new revolution in social commerce. How its tools work, the benefits for retailers and creators, and the 2025 trends to boost your…
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Activate conversion

Advice, Conseils

When to activate conversion in the user journey?

Discover how to identify the right moment to activate conversion in the user journey….
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Advice

What is omnichannel and how can you use it effectively?

Discover what omnichannel really means and how to use it to deliver a seamless customer experience and improve your conversions….
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Parcours client

Uncategorized

How to Build a Great Customer Journey? All the Steps to Boost Conversions

Discover the keys to building a fluid and efficient customer journey, reducing friction and boosting your conversions. Follow our practical advice to deliver an optimal user experience….
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Advice

Lead Generation: How to Effectively Assess the Temperature of Your Leads

Learn how to qualify your hot, warm, and cold leads to maximize conversions through effective nurturing and scoring strategies….
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Best practices for integrating an intelligent chatbot into your website

AI

Best practices for integrating an intelligent chatbot into your website

Integrating a high-performance chatbot into a website is now a strategic asset for any company looking to offer a fluid, personalised customer experience. Imagine a virtual assistant capable…

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Advice

Shoppable Posts vs. Shoppable Stories: Which Format Converts Better?

In the dynamic realm of modern e-commerce and social media marketing, businesses are continuously on the lookout for groundbreaking strategies to engage their audience and optimize conversions. Among…

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Advice

Social Commerce vs. Shoppable Media: How Are They Different?

In today’s digital age, the digital and e-commerce landscapes have evolved significantly. Two prominent trends have emerged as game-changers for businesses and consumers alike – Social Commerce and…

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image article data analytics

Guide

Unleashing the Power of Data and Analytics in Shoppable Media

In our ever-evolving digital landscape, data reigns supreme as the new gold. Understanding how to wield it effectively can have a profound impact on the triumph of your…

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Advice

Boosting Your Online Sales: How to Improve Your Shoppable Media Experience

Are you an online retailer looking to enhance your digital presence and drive more sales? Shoppable media can be a game-changer in today’s competitive e-commerce landscape. By incorporating…

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image article a to z shoppable

Guide

The A to Zs of Shoppable Media: Elevating Your Online Shopping Experience

Shoppable media has truly transformed the online shopping landscape, paving the way for a whole new level of consumer interaction. No longer confined to boring product images and…

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Unlocking Growth: The Fundamentals of Conversion Rate Optimization

Advice

Unlocking Growth: The Fundamentals of Conversion Rate Optimization

Growth is on the mind of every brand and marketer in today’s competitive environment, but standing out from the competition can be a challenge. Conversion Rate Optimization (CRO)…

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