Out of stock: what I learned from using real-time alerts to protect my conversion rate
An out-of-stock issue is not always visible but it is costly. Detect unavailable products in real time, trigger smart alerts and protect your conversion rate before it drops
Measuring Brand Visibility on ChatGPT: The New Frontier of Marketing Performance
Traditional SEO tools are blind to AI-generated recommendations. Learn why AI brand visibility is the new must-have KPI, the limits of manual testing, and how to implement a structured monitoring strategy to track your share of voice across ChatGPT, Claude, and Gemini.
Prisync and Price2Spy why small businesses look for better options
Prisync and Price2Spy are well known tools, but are they really suited to the needs and budgets of small and mid sized businesses? Limited features, pricing issues and lack of support make better alternatives worth considering for your price monitoring strategy.
E commerce price monitoring automate distributor price tracking
Automate e commerce price monitoring and stay in control of distributor pricing. Track price gaps, ensure msrp compliance and get real time alerts to manage your pricing strategy with reliable and actionable data.
2026 comparison: the price monitoring tools we actually tested (and what we think of them)
Prisync, Minderest, Netrivals, Click2Buy: they all promise to track your competitors’ prices. But which one actually fits your context? A practical overview of price monitoring and competitive pricing tools to help you choose the right one in 2026.
How I finally proved that my marketing was generating indirect sales
Your marketing actions generate sales you cannot see. Omnichannel attribution, multi-touch models, and touchpoint analysis help you connect each marketing lever to its real impact on indirect sales and finally make informed budget decisions.
MikMak acquisition which where to buy solution should you choose
MikMak has just been acquired and you are wondering what comes next. This is the right time to evaluate alternatives and choose a where to buy solution that truly fits your needs. Here is an overview of the key criteria to make the right choice.
Drive to store: why your campaigns do not convert and how to fix it
Your drive to store campaign generates impressions but no visits? Poor targeting, the wrong message, or friction at the store entrance can block conversion. Discover the 12 most common issues that hurt performance and the practical solutions to fix each of them.
Retailer data: why brands can no longer afford to ignore it
Poorly filled data, incomplete product pages, listing errors: the consequences of low-quality retailer data can be costly for brands. Understanding why this issue has become central to their strategy is already the first step toward addressing it.
Measuring the real impact of drive to store campaigns without ecommerce
Accurately measure the real impact of your drive to store campaigns, even without ecommerce. Discover methods, KPIs and solutions to connect your digital actions to in store traffic and reliably manage your offline ROI.