Arkopharma: Optimizing and Accelerating the Customer Journey


Two years ago, Arkopharma launched an online survey about their website. According to the answers, their users expected two things : - An optimized navigation and user experience on their website ; - New features such as the possibility to purchase Arkopharma's products directly on their website. The brand's response was to redesign their website and to add a Where to Buy solution to it. Click2Buy then appeared like a perfect compromise to meet customers' expectations, as well as the brand's marketing needs.


The main problem about having a "corporate" website was the lack of conversion. To solve this rapidly, they needed a solution that is easy to implement, functional and responsive ! It is Click2Buy's support team that facilitated the implementation and optimization on the website of every widget.


Arkopharma's goal was to meet their customers' expectations by offering them the possibility to end their navigation purchasing the product they like. The notion of conversion was lacking on their website. Thanks to Click2Buy, they are now able to convert directly from their website and any other digital communication media, while collecting every conversion rate of their references.


Beyond regular data (ROI & turnover), Arkopharma focuses on the number of clicks regarding the volume of views. When the gap between views and clicks / conversions is too big, data collected by Click2Buy allow them to better assess the efficiency of their product pages.


To maximize the simplification of the customer's journey, we co-built a new type of widget to fully meet their needs. The geolocation step added an unnecessary clic to the conversion process. This slowed the conversion for no reason, knowing that the laboratory only displays e-retailers on the solution. Thanks to this improvement, their engagement rate considerably grew (+30%) !


The majority of the brand's digital campaigns are on Youtube, media on which it is very easy to implement our solution. Arkopharma met with our teams to discuss how they could use Where to Buy to easily monetize their audiences directly from their digital communication media.


“If I had to sum up our collaboration, I would say flexibility, and agility. Click2Buy is an efficient solution, that can be deployed within a few weeks. We had specific needs and Click2Buy managed to respond to them within the allotted time.”

Reda Asmani – Digital Manager Arkopharma Group


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