Cookieless and where-to-buy: what really changes for CPG attribution in 2026
Cookieless does not make attribution impossible. It forces CPG brands to change their method. In 2026, where-to-buy becomes a much more useful signal to connect exposure, intent and indirect sales.
Where-to-buy: the 7 KPIs that finally show whether it pays off
Click-out is no longer enough to judge a where-to-buy. To measure its real ROI, you need to track KPIs closer to purchase intent, traffic quality and retailer performance.
Launching a CPG product: the where-to-buy checklist you cannot miss
A product launch without a where-to-buy ready from the start means lost traffic. Here is the practical checklist to make your strategy operational from day one and avoid gaps in the buying journey.
Digital shelf analytics vs price intelligence: what really makes the difference in mass retail
Digital shelf analytics or price intelligence? This choice has real business impact. Compare both approaches and identify the most effective strategy to perform in mass retail
ChannelSight vs Click2Buy: which where-to-buy solution really helps you manage performance?
ChannelSight and Click2Buy address the same retail journey challenges, but not always with the same logic. A clear comparison to choose the where-to-buy solution best suited to your brands, retailers and campaigns.
Digital shelf analytics: what really matters for French brands in 2026
Master digital shelf analytics in 2026: product visibility, retail compliance, pricing, content, availability and e-commerce performance, with the key levers for French brands.
Shoppable media: how to turn a display banner into an instant point of sale
A banner that only generates clicks is limited. Shoppable media connects display to a real point of sale, with a shorter, more measurable journey that is more useful for conversion.
Where to buy: the 5 integrations still breaking CPG omnichannel journeys
Your where-to-buy journey may look clean on the surface and still lose sales because of a few poorly managed integrations. Here are the 5 technical points still blocking too many CPG brands in Europe.
Alternatives to SmartCommerce: which stack should you choose to convert better?
SmartCommerce helps shorten the path to the retailer basket, but not every brand has the same need. Here is how to compare alternatives based on activation, data, where-to-buy and measurement.
Multi-country where-to-buy: how a brand boosted sales through retailers by 38%
A well-managed where-to-buy does more than redirect traffic. This case study shows how a consumer electronics brand better connected its markets, retailers and campaigns to accelerate sales over 12 months.